As you can see, there was an equal amount of male and female participants. This makes my final data reliable as there are an equal number of people that took the questionnaire and there is the same ratio of boys to girls.
100% of our participants have a white British ethnicity so the data created will support the majority of what the British population like to watch. However, since we have had no results from people with a different ethnicity, we cannot generalise the final data making it even more difficult to appeal to others that did not take the questionnaire.
The results from the question of 'Parents occupation' are mixed. Some people come from a wealthy background, for example one participants parent is a teacher whereas others come from a little less prosperous lifestyle. This gives us a broad outlook as to how people live and what they find interesting.
These answers suggest that most of the participants watch films at least once a day with the exception of about 14% that never watch films. This means that the film that we will be creating will appeal to most of the population.
These set of results are the most important of all.They say what genre film people prefer. This will in the end help us to decide what type of film we should make based on the results. There is an equal amount of people that prefer Thrillers and Rom-Coms over Horrors.
The next three questions were based on what the audience intends to see in each genre of film. For example, the most common answer was the viewing of sexual attractions between a man and a woman in a Rom-Com. For horror, they said that they expect to see supernatural beings and for thriller, the most popular answer was violence or action. This gives us an idea as to what we should include in whatever genre film we would like to produce.According to the BFI (British Film Institute) the biggest film of 2012 was James Bonds Skyfall. In genre terms, the most popular out of the three I am studying, is Romantic Comedies producing £62.1million. In second is Horror producing £62million and in third, is Thriller making £29.8million. This suggests that the Horror genre has some room for improvement which is good because the film that we make has to be of a high standard to beat all of the other available genres. On the other hand, more Horror films were made throughout the year compared to the other two genres meaning that there is even more competition for the film that we make.
The most popular Horror films viewed in 2012 were: The Cabin in the Woods, Would You Rather and House at the End of the Street. All of these are based on houses of some sort or there has recently been an incident. This shows that our film is unique in the fact that its not based on a historical incident and gives the audience a new spin on Horror. The most popular Thriller films of 2012 were: The Hunger Games, The Dark Knight and Skyfall. All of these films contain weapons or grousome scenes of some sort. Lastly, the most popular Rom-Coms of 2012 were: The Vow, This means war and The five-year Engagement. These all have both aspects of Romance and Comedy in them but some waver one way more than the other for example The Vow, is more Romance whereas This Means War is more Comedy and this means that the directors films appeal to a broader audience and that's what our film has to think about.
In conclusion, we have chosen to make a Horror film. Even though it wasn't the most popular choice of film, our target audience (young adults) expect to see certain events which we could change to make the film more appealing and unique piquing the audiences interests and then raising peoples standards compared to previous horror movies created.
This is a good piece of research Kelly, I would however have liked to see many more people answer your questionnaire so that you could have had a more reliable piece of primary research.
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